Dominos Pizza franchise in India
Now Domino’s Pizza is under Jubilant FoodWorks Limited in India which also constitutes another International fast food franchise that is Dunkin Donuts. At present apart from varieties of delicious Pizza’s both in vegetarian and non vegeterian other food products like Garlic bread, Taco Indians, Butterscotch Mousse Cake, Chicken wings and varities of Pasta is also served and are popular dishes of Dominos Pizza. In 1995 Jubiliant food product took the franchise of Domino’s Pizza and started its first store in Delhi in 1996. In February 2010 the Company got listed on the Indian bourses and with the tireless effort of Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Enpro Private Ltd. The promoters of the Company, now Domino’s Pizza have about 552 Domino’s Pizza Stores in about 130 cities in India and holds a share of 62% of Pizza market and 72% share in Pizza delivery in India.
Domino's Pizza Franchise in India can only be opened as partners of Jubilant FoodWorks Limited which is the master franchisee of Domino's Pizza. All franchise partnership decisions are to be made by them only.
Is starting Dominos Pizza franchise a good business idea?
Certainly yes, as the trends are changing so are the feeding habits. In the era of fast food and fast moving life Pizza and related products available in Dominos Pizza has been a meal in most of the family at least once or twice a week and sometimes even more. There are several such brands like Pizza Hut, KFC, Taco Bell, Dunkin Donuts, Momo India etc are entering into the market and running successfully inspite of the fact that Dominos Pizza has always been the dominating brand among all. I am sure if you have the knack of business, and have enough infrastructure and investing capacity as required, starting a franchise of Dominos Pizza will be one of the wise choice in selecting a business. Advertisement and brand promotion of Dominos Pizza is such that it has been successful even in smaller towns.
Dominos Pizza Franchise Investments: Cost of starting, royalty fees, profit (ROI)
When you think big, cost is bound to be big. At present Dominos Pizza has 387 units owned by Company itself and 9653 franchise across the World and all are profit making units. In United States the Start-up Cost is around $50,000 to $500,000 and total Investment comes out to be around $119,950 to $461,700. In Indian currency it comes out to be 65 lakhs to 2 crores. However the non traditional stores and transitional stores require less investment which is around 50 lakhs and 30 lakhs respectively.
Apart from initial investment the royalty fees for Dominos Pizza franchise is 5.5% of Store's weekly Royalty Sales, 4% as advertising fund which is reduced for non traditional or transitional stores., 1.5% audit expenses, 1500$ for transfer, 1000$ for training per session. There are other charges like charges for Testing and Evaluation, Indemnification, Costs of Enforcement which vary place to place and under circumstances. 415$ per year after one year is the charges for Annual Software Enhancement Fee. In India however the Royalty and charges mentioned in dollar may vary.
Dominos Pizza franchise have two categories, internal category for those who have worked for the Company in posts like General manager etc for not less than a year and external franchise is for outsiders,
Is it worth to invest such a huge amount for Dominos Pizza franchise, this question will first come in mind seeing the initial investment required but certainly the profit or ROI (return of Investment) is much better than one can expect as Dominos Pizza especially their monopoly in Pizza delivery business will remain intact for years. India being a potential market is still far below the saturation point and can accommodate many more franchise of Dominos Pizza in smaller cities and towns and even in big cities though cost may exceed in bigger cities. Jubiliant Food products who owns Dominos Pizza franchise and Dunkin Donuts franchise in India is growing exponentially year by year and taking the franchise at this point of time will certainly be profitable.
Where to start Dominos Pizza franchise restaurants (outlet)
Though Dominos Pizza franchise outlet can be profitable at any place in present scenario, in fact even in the nearest market of a large apartment in big cities, but seeing the future prospects riding in the middle is always safe. So best is to select suburbs or smaller towns where the fooding habit is in transition phase and fascination to fast, readymade and western foods are increasing significantly and many food Companies are still to enter in these suburbs or if they have entered, they are not established. So it is the right time to hit the stone.
Starting Dominos Pizza Franchise in India: Contact details, telephone number, official website
Jubilant FoodWorks Limited Registered & Corporate Office
B 214, Phase II, Noida – 201 305
Phone - +91-120-4090500, Fax - +91-120-40905599
Official website of Dominos Pizza India - www.dominos.co.in
You might also want to read: