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How to get Royal Enfield Dealer Franchise in India: Investments, returns, application process

By Starting Franchise on
Royal Enfield Motorcycle franchise logoDoes the sophisticated class of a Royal Enfield excite you? Do you want to be a part of its 120 years of motorcycling heritage? Learn how to become a Royal Enfield franchise dealer in India, what is the business potential and required investments for Royal Enfield bike franchise, how to get Royal Enfield (Bullet) bike dealership in India and application process, and various details you might have been looking for.


Why open a Royal Enfield motorbike franchise dealership in India?


If you are passionate about the Royal Enfield brand, or if you are a seasoned biker yourself and now want to own of a piece of their booming retail business, opening a Royal Enfield franchise dealership can be a great business opportunity for you. In India, particularly, with the rising income levels, growth of urban population and spread of individualist lifestyle where people hate public transports and wants to ride something of their own, a bike shop in general has great business potentials. The cars and bike franchise business opportunities in India are indeed growing day by day, and now lots of motorbike companies are there in the Indian market, but none has still become able to rob the Royal Enfield from its class, heritage and aristocracy. Also, if you already run an existing retail business, Royal Enfield franchise can be a great add-on. It also fits a wide range of premises: high streets, shopping malls, as well as common marketplaces.


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If you are curious of some of the Royal Enfield franchise facts, the brand has a set up of 180 dealers across all major cities and towns in India, with more than 100 Authorised Service Centres. Needless to say, it is also an international entity (originating in England) and has its business in 31 countries like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and many other countries. In brief, Royal Enfield has an established brand name you do not need to worry about; perhaps everyone knows its logo. Over 120 years, it also has a proven business model that is bound to fetch success. Thus, becoming a franchisee of Royal Enfield is like value investing and putting your faith in large cap equities that have delivered excellent results steadily, over decades. So, are you ready for getting Enfield India dealership?


Royal Enfield Franchise Investment: Area requirements and cost of Enfield bike dealership in India


The total area required for a Royal Enfield franchise dealership in India will be around 4000 square feet. The net investment is going to vary from place to place; however exclusive of the area wise volatilities we can say, as a rough estimate, that the cost of Royal Enfield dealership will require a total investment of Rs. 50 lakhs to Rs. 1 crore. However, please note that this is exclusive of the franchise or brand fee which is Rs. 1 lakh. Also, there is royalty or commission for Royal Enfield dealership; in India it is 5% of the gross sales per month.


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Royal Enfield franchise support and training programs


The Royal Enfield franchise model contains various forms and checklists to guide the new owner through all the minute details of owning a Royal Enfield franchise – from enquiries, stock, branding and customer service. The various support programs for Royal Enfield dealership in India include marketing and advertising supports, help in site selection, as well as field assistance. The franchisee training is done in Chennai and Chandigarh.


Royal Enfield Franchise Application Process: How to become a dealer of Enfield motorcycles in India?


If you are wondering how to apply for Royal Enfield franchise dealership in India, let us tell you that it is very easy to start along. You just need to visit the official website, royalenfield.com, and click on the Become a dealer link from the footer. A page, /support/become-a-dealer/, will open up where you will find an international performa for Royal Enfield dealership application form. Select the country, state and city from the given options. There you need to submit your contact information to the reviewing team of Royal Enfield franchise dealership (mobile phone number, contact address, postal address, email id and so on). You also have to give a brief description of your current business. Please remember that this is your chance to impress the reviewing team so write it well. When you are done, click Submit. The authorities will contact you back mentioning whether they find you suitable to open a Royal Enfield dealership or not.



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54 comments:

syed najeeb said...

First of all I would like to thank you for giving such a valuable information.
I was looking for Royal Enfield dealership in Hyderabad. I have few queries regarding the frenchise as mentioned below. kindly solve my queries.
1. Will i get franchise of Royal Enfield if I don't own any business before?
2. Who will be paying salaries to the staff. Me or the company?
3. Who will take care the maintenance part?
4. What will be the ROI?
5. How much stock will they supply at a time and what is the supply cycle?
6. Does the aforementioned investment include franchise of dealership and service centers or only dealership?
7. Does the investments include marketing and advertising?
8. Is Royal Enfield franchise limited to certain number of dealers in a city?
9. What all things are included in the aforementioned investment?
10. Who will recruit the staff?
11. What is the profit per vehicle?
12. How much can I hold with me?

Awaiting for reply.
Me e-mail Id is snajeeb462@gmail.com

Kumaraditya Sarkar said...

Mr Sayeed Najeeb,

Most of your questions are so very location-specific that they cannot be broadly answered. You should better contact Royal Enfied franchisors in India themselves to have tailor-made answers for you who can judge your business potentials and calculate ROI etc. better. Write to them at customerservice@royalenfield.com.

I would still like to answer some of your questions in general here:

1. Only Royal Enfield authorities know whom to approve and whom to reject; but of course having previous business experiences greatly increases your chance of getting approved. It is not mandatory though.

2. You will have to pay your staff. Almost all franchise businesses, unless otherwise mentioned, follow this model.

3. The maintenance part is also done mostly by the franchisee i.e. you, but occasional supports are provided. All these will be clarified when you sign up for the franchise.

6. Only dealership.

8. The estimated cost of Royal Enfield franchise by us will include cost for furniture, interior designing, stocking, hunting and recruiting your first staff, and making similar other initial investments that may arise. It is exclusive of property prices. In other words, we assumed that you own your location.

Nevertheless, please understand that these are my best assumptions because all agreements are carried out ONLY as the Royal Enfield franchisors wish; so it is always better to write to them and confirm.

Shashi Kumar said...

I want to interested Royal Enfield Dealer Franchise location in Bihta (patna).
Full detail and ROI. Please sir email me this email id; sbkumar1403@gmail.com
mobile no; 93864251330

chiru Shivu said...

Sir I'm interested in getting dealership in Mandya (40 km from mysore and 100km from bangalore, karnataka. ) pls provide me sufficient details so that I can proceed my mail id is chiru.shivu88@gmail.com contact no 9902359038 Chiranjivi

chetan hatti said...

Hello Starting Franchise

I have some different set of questions to be answered.Please share your knowledge on these

1.Can I just apply for a Enfield Service centre,rather than applying for the dealership?

2.How much the cost would come up to?

3.Do I need to have a company in order to apply for the service centre?

4.What all requirements or criteria's are to be fulfilled?

akshay jain said...

I wanted to open a dealership of Royal Enfield in sagar [Madhya pradesh].
my phone number is 96699921001 and email id is akshay.vkjain@gmail.com

rahul belkire said...

I'm soo much interested in ROYAL ENFIELD DEALER SHIP bidar (karanatak ) and I have own space of 120×120 and 40×60 and 80×50×45 please sir contact me 8880004208
or mail me rahul.belkire.bidar@gmail.com

sachin patel said...

Hi I m interested royal Enfield dealer franchise location gujarat modasa full details pls sir email id: patel1519@gmail.com
Mobile no-9925018807

Raja Mohan said...

I am interested royal enfield dealers ship location peravallur Chennai 82 I want full details rajaselvasingh.rm@gmail.com mobile no 9941827105

Kashish Dhawan said...


Hi I m interested royal Enfield dealer franchise location amritsar full details pls sir email id: kashishdhawan02@gmail.com
Mobile no-9915910206

Reply

abhinav said...

Hello I want to take franchise of royal Enfield to set up a show room in Hyderabad and nandyala town in kurnool district. So please kindly furnish me with the details of franchise cost and requirements of the company. My contact number is 9000207450 and email id is abhinavr0@Gmail.com. waiting for your reply.

rahul gunda said...

I wanted to open a Royal Enfield service center in Bangalore [Karnataka].
my phone number is 9980109718 and email id is rahulgunda7@gmail.com

Karunakaran R said...

Very nice and excellent answer. Cleared all basic doubts about Royal Enfield Franchaise.

Sajid Padi said...

I wanted to start a Royal Enfield showroom with service in my town and I need a help from u
ph.00918086695329
Email - sajidpadi123@gmail.com

Sajid Padi said...

I wanted to start a Royal Enfield showroom with service in my town and I need a help from u
ph.00918086695329
Email - sajidpadi123@gmail.com

Vignesh War said...

Sir my name is vignesh, age 24 lives in Chennai .. I have done engineering and not satisfied with my job so far.. So I have a taught to start my own business ....I am so much interested to keep royal Enfield showroom. Pls kindly help its this work.. And also kindly say wht will be amount to start in Chennai.. My mail I'd vicky.war7@gmail.com.....

Unknown said...

I want to start a royal Enfield showroom with service center in my town and I need a help from ur side...please kindly I request to you...
ph no 9060069290
rohith
rohith9296@gmail.com

lcgboss boss said...

Royal enfield franchise is reserved for only indian politicians don't apply and waste time .....

krishan kumar said...

I want to interested Royal Enfield Dealer Franchise location in Pundri Distt. Kaithal (Haryana).
Email id; - kkrishan0001@gmail.com
Contact No. - 09729065166

Unknown said...

i am authorised dealer of mahindra & mahindra LTD , four wheeler division wanna become a royal infield dealer at ETAH (utter pradesh), plz call on 9639009777

amit narzary said...

Can I just apply only for royal Enfield Service centre at kokrajhar district Assam which will cover 4-5 district Area near by because the nearest service center is around 200 to 300 km far at Guwahati.

How much the cost would Be?

Do I need to have a company in order to apply for ?

What all requirements are to be fulfilled?

Thank you
Amit
Amit_jayz@yahoo.com

Unknown said...

Dear Sir my name is Rakesh Vilas Bhor, age 24 lives in Pune. I have done engineering and not satisfied with my job so far.. So I have a taught to start my own business I am so much interested to keep royal Enfield showroom. Pls kindly help its this work.. And also kindly say wht will be amount to start in Shirur, Pune.
So please kindly furnish me with the details of franchise cost and requirements of the company. My contact number is 9422930003 and email id is rakeshbhor02@gmail.com waiting for your reply.

vishu vishu said...

Hello sir
I want franchise in Hyderabad. What will the procedure to go ahead. Need full details.
My mail id vishu0487@gmail.com.

Rajnish Kumar said...

Hello sir
I want franchise in BUXAR {Bihar}. What will the procedure to go ahead. Need full details.
My mail id rajnishaatimes@gmail.com.
Mb.no.8510044848

vasu .k said...

Hello Sir,
Hello sir
I want to start a royal En field showroom with service center in my home town madanapalli chittoor (dist) in Andhra Pradesh (state)can you please provide the all eligibility criteria for getting this franchise in my home town as above mentioned
My mail id vasu2a8@gmail.com.
My mobile number +91 9916633605
Awaiting for your valuable response on the same.

Anwarul Kahn said...

Dear Sir
I am Anwarul Hassan Khan from Gaya Bihar. Presently working at Kuwait.Iwould like to know more details about Dealership for gaya district bihar india. I have read terms and condition in your website. Iwould like to discus further. Please send me the contact number for comunication.A waiting for your reply.
Regards
A H Khan
Superintendent
Contact : +965 97138400
Kuwait

Anwarul Kahn said...

Dear Sir
I am Anwarul Hassan Khan from Gaya Bihar. Presently working at Kuwait.Iwould like to know more details about Dealership for gaya district bihar india. I have read terms and condition in your website. Iwould like to discus further. Please send me the contact number for comunication.A waiting for your reply.
Regards
A H Khan
Superintendent
Contact : +965 97138400
Kuwait

Unknown said...

Sir
What is the criteria to get a dealship of royal enfield in akhnoor a town in jammu district in jammu and kashmir india an how much investment is needed to start a buisness kindly inform at 8492001800

Unknown said...

I want open a royal enfield agency in aligarh. There is one agency are also availabe. Can one more agency be alloted to me.

Unknown said...

I Want open a royal Enfield agency in Jaipur kalwar

Wasim Butt said...

I want to interested Royal Enfield Dealer Franchise location in srinagar (jammu&kashmir).
Full detail and ROI. Please sir email me this email id; bazazwasim@gmail.com
Mob no; +919419009373

Patel Tirth said...

I want to start my own business in tyre unit of mrf
Sir pls Provide details
Tirth patel .
9601368820
Tirth1993@gmail.com

krishna arumulla said...

I want to be a part of royal enfield dealership in telangana state district:karimnagar town:jagtial send me details
email:krishna.arumulla501@gmail.com

sathiya arjunan said...

Sir nt much ques what i have to do to open enfield showroom in my city and how much amount i have to pay for dealer ship...if u give a chance v can prove it ...waiting for ur reply...mail me@sathiya.arjunan93@gmail

imran said...

I want take royal enfield dealership for sambhal distt -sambhal UP
There is no distebuter in my District
There is lot of required royal enfield agency
9012154700
Imran saifi

abhi softy said...

sir i want to start my own royal enfield business in main city of dist kangra in himachal pradesh what will be the procedure pls reply me soon my email id is abhikisofty@gmail.com my mob no is 9459046128 pls sir do reply as soon thank you

Sayyad Roshan said...

i wantsto interested royal enfield dealership location in muzaffar nagar uttar pardeash .my location shoroom NH 58 hiway road niar rampur chohraya.FULL detaial.my email.sayyadroshan86@gmail.com MOB.9012605230

paul kiran said...

I am so much interested to keep royal Enfield showroom. Pls kindly help for this work.. And also kindly say what the cost start in main center in hyderabad my phone is 8686608672 and my email id paulkiran676@gmail.com

paul kiran said...

I am so much interested to keep royal Enfield showroom. Pls kindly help for this work.. And also kindly say what the cost start in main center in hyderabad my phone is 8686608672 and my email id paulkiran676@gmail.com

General Manager said...

Dear All,

Its not so easy to start or get approval for a Two/Four wheeler dealership.
To get approval from Royal Enfield authorities or any manufacturers, they check our ability to run the business. Like do we have sufficient funds to purchase vehicles, to pay salaries and maintain the stock in bad times like every month will not be a great sale. do, we have a back up to balance any issues. So, they prefer previous business experiences or funding sources.

The maintenance part is also done mostly by the franchisee/ dealership and only in marketing and training charges will be shared by both manufacturing and dealership. Apart from this everything dealership should bare.
The cost of Royal Enfield franchise is only 1 lakh. But dealer should invest 1cr for stock of vehicles, Construction, infrastructure, machines, manpower cost etc.
Dealership-Franchise-Investments.
1cr to 1.5cr max to start the dealership.
You will get 7k margin per vehicle(Sales Margin)
Service gives you major profit in labour, spare parts margin, accessories margin.

Average if you sell 150 vehicles and do servicing minimum you will get 22 lakh per month and expenditure will be 12 lakh/ month. so, net profit will be around 10 lakh.

first you need to prepare a project report which includes which location you have located and what is the back up for funding and how you are going to execute etc.
After selection of application . there will be face to face interview then agreement and training.

mohit sharma said...

Hello all i am interested in royal Enfield dealership and work shop so please contact to me for all details my contact no. +91 89584 88448
Email - mohitshrm26@gmail.com
Location - sujangarh, dist. Churu, rajasthan.

Unknown said...

I am intrested to open a showroom of royal enfield. I am having a space on highway in rs pura doda and baramullah in jammu and kashmir. I have done mba and i am doing my own business of coffee vending machines. Kindly contact me mishusharma68@gmail. Com my no 9796870770 my name maheshwar sharma

Unknown said...

I am intrested to open a showroom of royal enfield. I am having a space on highway in rs pura doda and baramullah in jammu and kashmir. I have done mba and i am doing my own business of coffee vending machines. Kindly contact me mishusharma68@gmail. Com my no 9796870770 my name maheshwar sharma

Pranav Nayak said...

I am so much interested to keep royal Enfield showroom. Pls kindly help for this work.. And also kindly say what the cost start in main center in kerala kasargod my phone 08089247369

santosh kumar Kaushal said...

Hello sir
I'M Santosh kumar kaushal.
I want to start a royal En field showroom with service center in my home town muzaffarpur (dist) in bihar(state)can you please provide the all eligibility criteria for getting this franchise in my home town as above mentioned
My mail id santu.kaushal@gmail.com Santosh_kr_kaushal@yahoo.com
My mobile number +91 7783095055,7631736830
Awaiting for your valuable response on the same.

Asad khan said...

I have plot of 1000 square yard(1000 gaz) at NH 87. Rampur. Bareily gate. Near sadabahar banquet hall. I'm intrested. Inform me what should I do +918394942380

Sayyad Roshan said...

i have plotof 1500 square yard at nh 58GT ROAD muzaffar nagar up near tata moters soroom bypass,muzaffar nagar ,i am interested dealership,INform,me my emai,sayyadroshan86@gmail.com.my contect mob,09012605230,

sree ranga said...

Hi...I am sree ranga...I want to start royal enfield service...I have a space around 2300sqft...kindly tell me whom I have to approach...9884195848 yrsreeranga@gmail.com chennai

Rocky said...

Hi i'm planning to start royal enfield franchise . Please email me the details with ROI and investment
Email id :prashant.singh335@gmail.com

vishnu mohan said...

I am vishnu i have a space around 4000sft in anayadi sooranad north kollam dist kerala.I want to start royalenfield showroom and service.PH 09605243816 Pls inform me

hm physio said...

I have site 4000sft in new andhara pradesh capital amaravathi.plz provide details about dealership of ROI .i have experienced mechanical & sales workets also .Please provide details .my ph no 8341499995.please give the information

Anirban Chanda said...

Hi sir..my self Anirban Chanda from Dharmanagar,Tripura.I am soo much interested to take franchise of shreeleather showroom in my city.so pealse mail me all information about to take franchise. My mail I'd is- anirbanchanda10@gmail.com and phone number-9674100769.

Nadeem khan said...

I am so much interested to keep royal Enfield showroom. Pls kindly help for this work.. And also kindly say what the cost start in main center in Jamshedpur (jharkhand) my phone is 9973300405 and my email id khanrulesat16@gmail@gmail.com

Naveen sahu said...

I want to interested Royal Enfield Dealer Franchise location in Chhattisgarh (Raipur).
Full detail.Please sir email me this email id; naveensahu9789@gmail.com
mobile no; 8103377789

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