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How to get Royal Enfield Dealer Franchise in India: Investments, returns, application process

By Starting Franchise on
Royal Enfield Motorcycle franchise logoDoes the sophisticated class of a Royal Enfield excite you? Do you want to be a part of its 120 years of motorcycling heritage? Learn how to become a Royal Enfield franchise dealer in India, what is the business potential and required investments for Royal Enfield bike franchise, how to get Royal Enfield (Bullet) bike dealership in India and application process, and various details you might have been looking for.


Why open a Royal Enfield motorbike franchise dealership in India?


If you are passionate about the Royal Enfield brand, or if you are a seasoned biker yourself and now want to own of a piece of their booming retail business, opening a Royal Enfield franchise dealership can be a great business opportunity for you. In India, particularly, with the rising income levels, growth of urban population and spread of individualist lifestyle where people hate public transports and wants to ride something of their own, a bike shop in general has great business potentials. The cars and bike franchise business opportunities in India are indeed growing day by day, and now lots of motorbike companies are there in the Indian market, but none has still become able to rob the Royal Enfield from its class, heritage and aristocracy. Also, if you already run an existing retail business, Royal Enfield franchise can be a great add-on. It also fits a wide range of premises: high streets, shopping malls, as well as common marketplaces.

If you are curious of some of the Royal Enfield franchise facts, the brand has a set up of 180 dealers across all major cities and towns in India, with more than 100 Authorised Service Centres. Needless to say, it is also an international entity (originating in England) and has its business in 31 countries like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and many other countries. In brief, Royal Enfield has an established brand name you do not need to worry about; perhaps everyone knows its logo. Over 120 years, it also has a proven business model that is bound to fetch success. Thus, becoming a franchisee of Royal Enfield is like value investing and putting your faith in large cap equities that have delivered excellent results steadily, over decades. So, are you ready for getting Enfield India dealership?


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Royal Enfield Franchise Investment: Area requirements and cost of Enfield bike dealership in India


The total area required for a Royal Enfield franchise dealership in India will be around 4000 square feet. The net investment is going to vary from place to place; however exclusive of the area wise volatilities we can say, as a rough estimate, that the cost of Royal Enfield dealership will require a total investment of Rs. 50 lakhs to Rs. 1 crore. However, please note that this is exclusive of the franchise or brand fee which is Rs. 1 lakh. Also, there is royalty or commission for Royal Enfield dealership; in India it is 5% of the gross sales per month.


Royal Enfield franchise support and training programs


The Royal Enfield franchise model contains various forms and checklists to guide the new owner through all the minute details of owning a Royal Enfield franchise – from enquiries, stock, branding and customer service. The various support programs for Royal Enfield dealership in India include marketing and advertising supports, help in site selection, as well as field assistance. The franchisee training is done in Chennai and Chandigarh.


Royal Enfield Franchise Application Process: How to become a dealer of Enfield motorcycles in India?


If you are wondering how to apply for Royal Enfield franchise dealership in India, let us tell you that it is very easy to start along. You just need to visit the official website, royalenfield.com, and click on the Become a dealer link from the footer. A page, /support/become-a-dealer/, will open up where you will find an international performa for Royal Enfield dealership application form. Select the country, state and city from the given options. There you need to submit your contact information to the reviewing team of Royal Enfield franchise dealership (mobile phone number, contact address, postal address, email id and so on). You also have to give a brief description of your current business. Please remember that this is your chance to impress the reviewing team so write it well. When you are done, click Submit. The authorities will contact you back mentioning whether they find you suitable to open a Royal Enfield dealership or not.











3 comments:

syed najeeb said...

First of all I would like to thank you for giving such a valuable information.
I was looking for Royal Enfield dealership in Hyderabad. I have few queries regarding the frenchise as mentioned below. kindly solve my queries.
1. Will i get franchise of Royal Enfield if I don't own any business before?
2. Who will be paying salaries to the staff. Me or the company?
3. Who will take care the maintenance part?
4. What will be the ROI?
5. How much stock will they supply at a time and what is the supply cycle?
6. Does the aforementioned investment include franchise of dealership and service centers or only dealership?
7. Does the investments include marketing and advertising?
8. Is Royal Enfield franchise limited to certain number of dealers in a city?
9. What all things are included in the aforementioned investment?
10. Who will recruit the staff?
11. What is the profit per vehicle?
12. How much can I hold with me?

Awaiting for reply.
Me e-mail Id is snajeeb462@gmail.com

Kumaraditya Sarkar said...

Mr Sayeed Najeeb,

Most of your questions are so very location-specific that they cannot be broadly answered. You should better contact Royal Enfied franchisors in India themselves to have tailor-made answers for you who can judge your business potentials and calculate ROI etc. better. Write to them at customerservice@royalenfield.com.

I would still like to answer some of your questions in general here:

1. Only Royal Enfield authorities know whom to approve and whom to reject; but of course having previous business experiences greatly increases your chance of getting approved. It is not mandatory though.

2. You will have to pay your staff. Almost all franchise businesses, unless otherwise mentioned, follow this model.

3. The maintenance part is also done mostly by the franchisee i.e. you, but occasional supports are provided. All these will be clarified when you sign up for the franchise.

6. Only dealership.

8. The estimated cost of Royal Enfield franchise by us will include cost for furniture, interior designing, stocking, hunting and recruiting your first staff, and making similar other initial investments that may arise. It is exclusive of property prices. In other words, we assumed that you own your location.

Nevertheless, please understand that these are my best assumptions because all agreements are carried out ONLY as the Royal Enfield franchisors wish; so it is always better to write to them and confirm.

Shashi Kumar said...

I want to interested Royal Enfield Dealer Franchise location in Bihta (patna).
Full detail and ROI. Please sir email me this email id; sbkumar1403@gmail.com
mobile no; 93864251330

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