How to start Global Desi, AND, Anita Dongre fashion retail counter, dealership franchise

In Women fashion the most popular brand in today's era is Global Desi, AnD and of designer Anita Dongre which itself is a the name of the brand now. If you want to start the retail counter or have the dealership or franchise of these most popular and in demand fashion brands Desi Global, AND and Anita Dongre, you can go through the process, investment required, expected profit and other criteria to start franchise of Desi global.

The three brand is under the name of ADIL expanded as AND DESIGNS INDIA LTD and Ms. Anita Dongre a famous designer is the Creative Director of the same.

Is starting Desi Global, AND retail store as franchise a profitable business

If you have been in any mall or shopping centre, the retail counter consisting of maximum customers especially the young ladies and girls is either of any fast food counter or a fashion brand and in that Desi global in the most appreciated, acceptable and in demand brand. Starting the retail shop of Desi Global and AND brand at any tier I and tier II city is a great idea and most profitable business in present scenario. The profile of the Company mentioned below will further establish this fact.

Profile, history, collections and latest designs of Desi Global, AND and its sister brands

It was in 1988 when famous designer Anita Dongre started AND DESIGNS INDIA LTD (ADIL) and at present its 5 premium brands Anita Dongre Timeless, Anita Dongre Interpret, Anita Dongre grassroot, AND, Global Desi and Clay Wellness are in boom in the fashion world, the unique designs and collections of Desi Global has been the most preferred brand for both who likes western designs and for those who wish something unique in traditional designs.

In 2012 the Company started franchising and at present there are more than 400 stores across 40 cities running successfully fulfilling the demand of fashion lovers with its latest designs and unique collections.

Desi Global, AND and Anita Dongre fashion retail counter, franchise in India : Investment, franchise fee, eligibility requirements and expected return

Since the availability of stock of Desi global collections is on buy and sell basis, the investment required to start its retail counter or franchise is as little as 10,000 to 50,000 Rs and this is for interiors, billing software etc. The investment for consignment has not been included as it depends on the businessman and the investment capability. Total area required to start Global Desi store should be between 600 to 1200 sq ft. and preferably should be at high street, malls etc.

The royalty commission is about 7%, the agreement is made between the Company and the franchisee which is for 3 years and is renewable. The Company gives some training to accustom you about their products. Assistance from head office is given, however there is no performance guarantee from the Company. As far as expected profit or ROI for Desi Global franchise is concerned, it depends upon the city, location and other local factors, still the breakeven period expected is of 1 year.

How and where to start Global Desi, AND, Anita Dongre fashion retail counter, dealership franchise

The ideal place to start Desi Global fashion retail is in tier I and tier II cities apart from metro cities. Cities like Bangalore, Ahmedabad, Kolkata, Mumbai, Delhi, Chennai, Pune, Surat, Vadodara, Patna, Gurgaon, Nagpur, Hyderabad, Chandigarh etc have great scope as the demand for latest fashion designs both in Western and Indian outfits are there.

To start retail counter or franchise of Desi Global, AND brands you can contact the corporate office which is situated in Andheri, Mumbai. Complete address, contact no, email and website is mentioned below-

And Designs India Ltd.
Plot No 88
Marol Co-operative Industrial Estate
M.V. Road, Marol
Andheri (East),
Mumbai 400 059

Tel. : + (91) (22) 4035 3333
Fax : + (91) (22) 4026 1631
Email :
Official website :

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